
Theme-Driven Experimentation: A/B Testing Form Looks Without Touching the Layout
When teams talk about “testing the form,” they usually jump straight to layout changes: Fewer fields Multi-step vs. single-page Different question order Those changes can work—but they’re also slow, risky, and hard to compare. When you change both what you ask and how it looks, it’s almost impossible to know which change actually moved the needle. Theme-driven experimentation gives you a cleaner path: keep the structure identical, and only test how the form feels. With tools like Ezpa.ge—where themes, custom URLs, and real-time Google Sheets syncing are built in—you can run serious experiments on colors, typography, spacing, and visual accents without touching the underlying layout or field






























