
Signals Over Surveys: Using Micro-Forms to Power Always-On Product Discovery
Product discovery used to mean big, episodic efforts: Quarterly NPS surveys Annual “voice of customer” projects One-off research studies when something breaks Those still have their place, but they share the same flaw: by the time you get answers, the questions have already changed. Meanwhile, your users are telling you what they need every day—through clicks, hesitations, drop-offs, and tiny decisions they make across your product and website. The problem isn’t a lack of feedback. It’s that most teams don’t have a system to capture and use those signals in real time. That’s where micro-forms come i


























































































