
One Form, Many Audiences: Using Conditional Logic to Personalize Paths Without Losing Your Mind
You know the pain: marketing wants one signup form, sales wants qualification questions, product wants NPS, and support wants bug reports. Everyone agrees the form should be “simple” and “personalized” — and somehow you’re supposed to make that happen without spinning up 12 different versions. That’s where conditional logic earns its keep. Done well, conditional logic lets you: Show different questions to different people Shorten the journey for simple cases Collect richer data from high-intent users Keep one URL, one theme, one analytics setup All without turning your form into a logic-spaghetti nightmar



























































