
Sheets-Native Scoring: Building Lead, Churn, and Fit Models with Only Form Data and Formulas
If your forms already flow into Google Sheets, you’re sitting on a scoring engine you probably aren’t using. You don’t need a CDP, a data warehouse, or a custom ML model to: Prioritize sales leads Spot customers at risk of churning Identify your best-fit users and accounts You can do all of that with only form data and formulas—especially when your forms are built in Ezpa.ge and synced to Sheets in real time. This post is a practical walkthrough of how to turn that “just a spreadsheet” into a lightweight scoring system that your team can actually maintai











































